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As part of its 2012 marketing strategy, Coral Hotels & Resorts recently unveiledits new website. Michel Noblet, President & CEO, HMH – Hospitality Management Holdings, said, “The new Coral Hotels & Resorts website, like most hotel websites, is an important e-commerce tool and is more significant than ever in an increasingly social, online world.
“First and foremost,our new website has been designed to make the booking processeasier and simpler for our users as well as to help find quickly the information they are looking for. It allows visitors to experience our brand in the most optimum setting that in turn will ensure the ideal outcome for our business.”
Today for most consumers, the online journey starts with Google. Other destinations such as Facebook, Twitter and YouTube are equally important and are often a gateway to another. Michel stressed, “Our new website is well integrated with social media and will act as a promotional partner with the latest platforms of communication to maximize our company’s digital ROI.”
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