Top brass from HMH – Hospitality Management Holdings sales force is in Saudi Arabia to participate in the Saudi Travel & Tourism Investment Market (STTIM) happening at Riyadh International Convention & Exhibition Centre from 2nd to 5th April 2012. The group has an independent booth (No. 100 – 2) in Hall 2, showcasing all its brands namely Coral Hotels & Resorts, Corp Executive Hotels, EWA Hotel Apartments and ECOS Hotels as well as existing and upcoming hotels.
Michel Noblet, President & CEO, HMH, said, “Saudi Arabia has been grabbing the most hotel development headlines in the region recently.Consequently, HMH too is experiencing a period of rapid growth in the country. Moving forward we are aiming at selective expansion. STTIM is an extremely significant event in the region and provides us the perfect platform to meet investors, business associates, travel trade professionals and, media and technology providers”.
Speaking about the market conditions Michel said, “Corporate and leisure travel is beginning to rebound. This gives us a great sales opportunity but what’s critical for customers is the value. Similarly, location, internet access and service are vital. Our objective is to provide our guests with an enhanced stay experience at a great value across our hotels.”
Both Coral Hotels & Resorts and Corp Executive Hotels have intensified their presence in all key markets including the Kingdom as the group strives to drive regional and global business. SadiqIqbal, Regional Director Sales & Revenue Management, HMH, said, “Our corporate sales office in Saudi Arabia works closely with all properties under the HMH group to identify and market to targeted countries, segments and industries. Through an integrated sales and marketing approach we have increased the capability of our teams to cross-sell among brands and get a bigger market share. This includes the launch of unified institutional promotions launched every quarter of the year.”
According to Girma Wossenseged, VP – E-commerce Development, “Internet and social media is booming among younger generation in the region and especially in Saudi Arabia. It is highly important to keep up-to-date with the most sophisticated marketing and online booking strategies and best practices to ensure a high level of productivity. Managing rates and inventory to ensure that hotels are leveraging the right channels at the right time is critical to maximizing revenue opportunities and that’s what we are currently focusing on.”
In addition to exhibiting at the STTIM, HMH will be organising two roadshows in the Kingdom – the first one in Riyadh on April 4 and the second in Dhahran on April 9. Targeted sales blitz, intensive meetings with leading travel trade players, seminars, press conferences and social networking are all on the agenda. Sadiq said, “This demonstrates HMH’s commitment to KSA and will give our hotels a chance to engage with key decision makers. At the same time it will allow industry experts to uncover all that HMH has to offer.”
HMH operates 12 hotels in Saudi Arabia under its various brands out of its total portfolio of 33 hotels. The participating hotels under HMH banner in STTIM include Corp Executive Hotel Apartments Al Barsha, Dubai; Coral Beach Resort, Sharjah; Coral International Hotel Al Khobar; Coral Hotel Dhahran; Coral Plaza Al Ahsa; Coral Hotel Jubail; Coral Suliemaniah Hotel, Riyadh; Coral Gulf Riyadh, Coral Al Hamra Riyadh; Corp Executive Hotel Deira, Riyadh; Coral Suites Hotel Fujairah and Coral Deira, Dubai.
For more information about Coral Hotels & Resorts visit www.coral-international.com