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Liwa Executive Suites Sets Occupancy Records on Second Anniversary, Tailors Strategy to SuitBusiness Executives and Leisure Travellers

Liwa suites
Liwa Executive Suites, managed by Coral Hotels & Resorts, which opened in Abu Dhabi in May 2010 will be celebrating its second anniversary after achieving an enviable 100% occupancy level during the World Ophthalmology Congress this February and following it up with an equally brilliant 96% occupancy last month.

The property enjoys the patronage of leading corporate clients such as ADNOC, Total, Freshfields, Northcroft, Siemens and AMEC, which favour it as the preferred accommodation option for their travelling executives, as well as local entities such as Al Mansoori, Liwa Trading and Abu Dhabi Grammar School.

“We’ve had a busy start to the year and have maintained the momentum till now, with little breathing space. May promises to be equally hectic, thepacked calendar of major global events including the just-concluded ATM as well as Middle East Communications, Financial Technology Market and Shams Festival, among others”, says General Manager AmrHamed.

“Our continuing success and high occupancy levels are in line with tourism developments in the capital. The Abu Dhabi Tourism Authority (ADTA) estimates that we will receive 2.7 million hotel guests this year and appears to be on track to achieve this target. Last year, the number of hotel guest nights rose 22% to 6.3 million, and January witnessed a further 20% increase, accompanied by an 11% increase in revenues,” he adds.

According toAmr, the hotel’s key feeder markets have been Europe and the GCC countries - predominantly Qatar, Kuwait, Saudi Arabia and the UAE - and it has earned itself the reputation of being the ideal choice for both corporate and leisure travellers seeking boutique hospitality. He points out that while the focus had been on the expansion of deluxe hotels in the UAE capital, demand for value-priced accommodation is spiralling from both business and leisure visitors.

“We have achieved a niche status, becoming the preferred option of executives looking for high-end accommodation that offers them home comforts. The thing is that many company executives wish to conduct their own business meetings on the sidelines of the shows they are attending. They also want to network after hours. So they find us an excellent base for their operations in Abu Dhabi,” Amrpoints out.

“In fact, we have identified these small meetings as a key growth area and have tailored our business strategy to encourage growth in this sector by citing our convenient location and offering attractive tailor-made accommodation options that meet the needs of our regular corporate clients and other guests,” he explains.

“Location is a prime advantage for Liwa Executive Suites. Being in the heart of the city, both business visitors and leisure guests wishing to discover the cultural, shopping and sightseeing appeal of Abu Dhabi find us the ideal place to stay,” adds Amr.

The first Coral hotel in the UAE capital, Liwa Executive Suites offers a convenient location next to the City Terminal in downtown Abu Dhabi, close to offices, malls and tourist attractions. It features 54 spacious suites (18 Coral Club suites and 36 Deluxe suites)with separate living area, work desks and kitchen facilities,plus on-site conveniences such as a dedicated business centre, three meeting roomsthat can cater for seminars or boardroom meetings for up to 50 people, fitness centre and roof-top pool, 24-hour restaurant and café, and 24-hour room service.

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For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146